Of course, such an all-you-can-eat subscription deal typically doesn't include the latest releases (as any Netflix subscriber will tell you). Personally, I thought the subscription plan floated in the Redbox survey from April sounded pretty good - four bucks a month for all the streaming you could ask for, plus four free DVD rentals a month, which nets out to about. So yes - Redbox's digital strategy is pretty vague, but at least that leaves us free to speculate and cast our votes for what kind of streaming service with which we'd like Redbox to end up. Speculation about Redbox getting into the online streaming business has been building for months now, especially in the wake of a Redbox survey last April that asked customers how they'd feel about a $3.95-a-month plan that would include unlimited video streaming plus four free DVD rentals. After months of speculation, executives for Redbox owner Coinstar have confirmed that the wildly popular DVD kiosk company will, indeed, be going into the streaming business next year - and that it'll do so with the help of a partner, although no deals have been struck yet.ĭuring the company's quarterly earnings call Thursday, Coinstar CEO Paul Davis said that Redbox is in "detailed negotiations with a number of highly interested parties" looking to join forces on movie streaming, and that the company hopes to launch a "Redbox-branded" online service sometime in 2011.ĭigital streaming represents a "significant opportunity" for Redbox, Davis said during the call, although he also added he sees a "long, profitable life ahead" for Redbox's physical DVD kiosk business.
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